If you are or want to be in MLM, you need to know about Mike Dillard and what he has done for Carbon Copy Pro specifically and the MLM industry, in general. He is the marketing genius behind the revolutionary concept called Magnetic Sponsoring, a new concept that brings results in the most unconventional ways. In doing so, he all but did away with the most traditional fundamentals in MLM prospecting.

So just how does this visionary plan to bring about these innovations?

Mike Dillard is and has been a lot of things. He is a Texan (from Austin) who tried out being a surgeon recruiter and then became a part-time waiter. He has also been desperate enough to pawn his things in order to survive. But one thing that Mike Dillard isn’t is a quitter.

He then decided to dabble in MLM. After six years in the MLM business, he went from broke to millionaire, thanks to his revolutionary technique called Magnetic Sponsoring. The idea came about after he got an e-mail from a marketing giant from Chicago who shared details on how the Internet can be a rich source for prospects. It was a very strange concept because it doesn’t need calling your prospects or giving out ads.

More than just lip service, Mike Dillard has proven his point about attracting people to his network. People have come from everywhere just to be part of his team. He won’t fool you into thinking that everything will be handed to you in a silver platter, but he can assure you that if you work hard, your efforts will not be wasted.

Which now brings us to the hard part: saying “no” to the number of people who you attract but really don’t see as being part of your network. Just because leads are generated, now all are qualifying – that’s your job to decide who best fits within your company model.