Back in the day, aspiring authors hoped to have a book published, get a big advance, and become a best selling author. But that’s old school!

Now you can build your own publishing empire without the help of the “big boy” publishing houses because the birth of the internet and digital printing has now dramatically changed the playing field. In fact, even non-writers are getting in on the action!

If you know information and can write simple articles that would be valuable to another person, then you have the potential to grow your own information-based publishing business quickly, and I’m going to explain how step-by-step.

I’ve designed this article info-publishing product pyramid based on cost to the client. For example, the first product is free for the client, but the cost of each product increases as you continue - making the most expensive product the weekend workshop. As your customers follow along the pyramid, you grow your empire, and best of all make more money. All originating from articles.

Product 1 - Write a newsletter

This is a free monthly, bi-weekly, or weekly source of information centered around your niche. This is important because people will probably make a decision whether or not to buy more information from you based on the quality of information they receive for free.

Product 2 - Write a book

Believe it or not, there is not a lot of money in publishing a print book. Maybe for Harry Potter and Twilight authors or President Barack Obama, but not for most. But what a print book can still do for you is provide credibility. Don’t panic though - you can create a great book using articles.

Product 3 - Write an ebook or ecourse

Once you have several articles (at least 5-10) based around one particular topic, you can create an ebook or course that you can easily charge way more for than a traditional book. Think about the last infoproduct you bought? Did you pay for it then a supermarket paperback? The answer is probably - absolutely yes! People will pay more for specialized information. That’s what an ebook or ecourse can do.

Product 4 - Home Study System

Take your articles, audios, videos and organize them into a great multimedia home study course for your prospects. If your readers bought your lower end products, they are probably ready to learn a lot more from you and a home study course is a great way to do this. Again - you can create this system using content that you have already written. Think editing.

Product 5 - Membership Program

All memberships sites or programs are based around information and content. You just are delivering it in spoon-fed doses and holding members’ hands as they move through the program. It’s a great way to learn and a great way to build a community of “fans” who are all interested in learning all that you know about your field.

Product 6 - Weekend Workshop

Who doesn’t love live events? You get to hear and absorb massive amounts of information in a live setting where you can ask questions and understand the material. This is what many of your devoted customers and clients will want from you. More one on one connection with you. Again - all you are doing is taking your existing content and delivering it a more hands-on way. One that you can charge a great deal of money for.

*Optional Service - Coaching

In traditional coaching, there becomes a relationship with client which is based around what kind of business or life that client wants to create. But some coaches also create a curriculum based type of coaching program. Where the clients are going to learn some aspect of their business (or all aspects of their business) through the use of content coupled with one-on-one coaching. What this essentially means is that you will coach the client through a curriculum or series of lessons that you create.

As a back-end product, you have the option of selling a hard copy of that curriculum once you no longer provide coaching around that particular topic in your marketplace.

While you may not be able to complete all of these products overnight, you can absolutely get started creating your first product if you have at least 5 articles on tap.

**Remember that you do not have to drive yourself crazy creating new content to make all of these products on the pyramid. In fact, all of these products can be created from articles that you have already written and even published - fantastic huh?

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